September 2005 Archive

Inaugural marketing campaign

Sep 7, 2005

SOUTH ST. BURGER CO.’S “SPECIAL PLACE FOR COWS” MESSAGING USES HUMOUR TO BATTLE “BURGER GOLIATHS”. TORONTO, September, 7, 2005 – ‘David’ is charging towards the burger ‘Goliaths’ as the South St. Burger Co.’s inaugural marketing campaign humorously announces ‘over 99 billion not yet served’. The campaign uses radio, community newspapers, newspaper inserts, postcards and public…

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