SOUTH ST. BURGER Co. OPENS FIRST ALBERTA LOCATION IN CALGARY’S CROSSIRON MILLS
TORONTO – August 24, 2009…. Celebrating a major milestone in the history of the company, South St. Burger Co., a New York Fries company, has opened its first franchised location in Calgary’s CrossIron Mills today. The CrossIron Mills location is the burger chain’s 10th restaurant, the first store outside of Ontario and its first mall location.
“This is an exciting time for South St. Burger Co. as we grow our concept beyond Ontario,” comments Jay Gould, president of South St. Burger Co. and New York Fries. “We are celebrating many firsts with the opening of the CrossIron Mills location – including our first franchised and first mall location – but we truly believe that the brand is well poised to expand into new markets like Alberta with a franchising strategy, now that we have perfected our concept.”
The first South St. Burger Co. franchise in Calgary is owned and operated by Nick and Brian deHaan, who have successfully owned and operated New York Fries stores in Alberta for almost 24 years under the corporation Junior Foods Services Limited.
“Calgary is a perfect market for this restaurant,” confirms Nick deHaan, franchisee. “Calgarians are burger connoisseurs and really appreciate premium quality food. We are really excited to introduce our New York Fries customers to South St. Burger Co. and are proud to be the first South St. Burger Co. franchisee in Calgary. We look forward to growing the South St. brand throughout the community and bringing more locations to our burger-loving city.”
All items on South St. Burger Co.’s menu are designed to be “best in class.” The menu features: 1/3 lb burgers made with fresh patties and 100 per cent pure, hormone and antibiotic-free, naturally raised beef from Calgary’s own Spring Creek Ranch; small burgers (same burgers, half the size); grilled chicken breasts; and veggie burgers. Sides include fresh-cut New York Fries and poutine, onion rings and real, hand-scooped ice cream milkshakes. The onion rings, like the fries, are fresh-cut in the restaurant, and are cooked in non-hydrogenated, trans fat free sunflower oil.
At South St. Burger Co., customers can top off their beef burger with more than 25 traditional and exotic condiment choices, including Dijon horseradish, wasabi mayo, mango chutney, guacamole and others at no extra charge. A selection of real cheese, including cheddar, Swiss, goat and Monterey Jack with jalapeno, are also on the menu.
The quick service restaurant occupies 2,175 square feet and is situated beside the Bass Pro Shops Outdoor World . The design was created by Jump Branding and Design in Toronto (www.howhigh.ca) and the restaurant seats 75 people.
South St. Burger Co. is open from 10:00 am – 9:00 pm, Monday – Saturday and 11:00 am – 7:00 pm on Sunday, with free on-site parking. The company’s other locations are corporately owned and include North York, Mississauga, Toronto (2), Newmarket, Etobicoke, Aurora, Barrie and Burlington. In addition to Calgary burgers, South St. Burger Co. will open two more locations in the fall of 2009 in Ajax and Markham.