South St. Burger celebrates 5 year anniversary and its brand evolution

Sep 13, 2010

This September marks South St. Burger Co.’s 5 year birthday! With the recent opening of our 13th store at Shops at Don Mills, we have a lot to celebrate. On the outside, our brand has evolved into a tighter design with a more succinct tone. We have embraced sustainability. We are now purchasing energy efficient equipment and local ingredients wherever possible. Half of our locations in Ontario are completely Bullfrog Powered, which represent some great advances since we opened our first location.  But as we continue to find new meaningful ways to channel our brand, on the inside, we have stayed true to our roots. Despite our growth, we still use a fresh patty, from naturally raised cattle, bred without the use of hormones or antibiotics. We continue to have our buns baked by a local baker each morning, then delivered to our stores for the day’s use. We still offer a selection of real cheese to turn your burger into a cheeseburger, and have added blue cheese based on our customer feedback. Our condiment counter remains full, with some new exotic new additions since our initial store, including curry mayo, Chiptotle BBQ sauce and Cajun onions, all of which continue to be complimentary, and allow customers to completely customize their beef burger.

Over the last five (actually 6) years, we have had the pleasure of creating and growing our South St. Burger Co. concept with our branding agency, JUMP Branding and Design.  JUMP has captured some lovely photographs of the store interior, and pays tribute to our longstanding partnership on their blog. After 5 years of grilling burgers across the Golden Horseshoe (and Calgary!)  we would like to thank all our customers, partners and suppliers for helping us achieve this milestone, and for making South St. Burger Co. the success that it is today.