South St. Burger Co. Flips Their Burgers into Dubai

Aug 24, 2012

South St. Burger Co. - Ibn Battuta Mall

South St. Burger Co. is proud to announce the opening of its first store in Dubai. Officially opening its doors on August 17th, this foray into the Middle East territory marks the gourmet burger brand’s first international location milestone.

The store is located in Dubai’s Ibn Battuta mall on Sheik Zayed Road, and is operated by Al Awael Foods, led by the Afifi brothers. Al Awael Foods is the master licensee and territory franchisor for the company’s sister brand, New York Fries, and owns and operates 22 NYF outlets in the Middle East area, six of which are in prominent Dubai food courts. Since 2003, Al Awael Foods have successfully built the New York Fries brand across the United Arab Emirates, Kingdom of Bahrain, Kuwait and most recently Iraq (Kurdistan).

“This is an exciting time for South St. Burger Co. as we expand beyond the Canadian market,” said Jay Gould, president of South St. Burger Co. and New York Fries. “We’ve had tremendous success with our Middle East partners in developing the New York Fries brand in the United Arab Emirates. Bringing our South St. Burger Co. brand to this market has been a goal of ours for some time and we are thrilled to be grilling our burgers in Dubai.”

Located in Ibn Battuta’s Tunisian food court, the restaurant occupies 768 square feet including an enclosed patio, and is open from 10:00 am – midnight every day.

A second South St. Burger Co. location in Dubai has already been contracted and is set to open on Jumeirah Road at 27B Street in December. Several new locations will be announced later this year as real estate negotiations in this region are ongoing.

About South St. Burger Co.

South St. Burger Co. serves premium food in a contemporary, New York style loft-like environment. The menu features 100% pure, fresh, Angus beef patties from Spring Creek Ranch in Alberta where cattle are raised without the use of added hormones or antibiotics. Sides include New York Fries french fries and a variety of poutines, hand-made onion rings and milkshakes. With the opening of the Dubai location, South St. Burger Co. has grown to 18 restaurants; with 15 in Ontario, three of which are franchised, and two franchised units in Alberta, with four more units in development. Driven by a philosophy that it takes more than good ingredients to make a great burger, South St. Burger Co. has also made a large commitment to the environment, with the company recently winning the Green Leadership Award from Foodservice + Hospitality. In February, the company was recognized as one of Canada’s 50 Best Managed.